UPDATE: In a statement to E! News, a YouTube spokesperson shared, “We can confirm that we had applied our creator responsibility policy and temporarily removed James Charles from the YouTube Partner Program.”
According to a video from YouTube’s Creator Liaison Matt Koval, the company has the right to demonetize content from a creator if they deem their actions to be “reckless, dangerous, inappropriate” on or off of the platform.
It’s unclear how long the makeup vlogger’s channel will be demonetized.
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Morphe and James Charles have mutually decided to part ways.
On Friday, April 16, the cosmetics company shared the announcement on Twitter, while touching on the YouTuber’s alleged past behavior, in which he has been accused of exchanging sexual messages with minors.
“In light of the recent allegations against James Charles, Morphe and James have agreed to end our business relationship and wind down sales of the Morphe x James Charles product offering,” the brand said in a statement. “It is and has always been Morphe’s goal to create a positive, safe, and empowering space where all beauty lovers can freely share their artistry and passion for cosmetics, and Morphe is committed to furthering that goal.”
Additionally, the 21-year-old star issued a statement on Twitter to address his alleged scandal and how the allegations have impacted his partnerships—which comes less than three weeks after the beauty influencer apologized for sending “inappropriate messages to underage fans on April 1.
