January 31, 2026
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Entertainment

Is Terry Bradshaw the Next Steven Spielberg of Commercials? See His Hilarious Directorial Debut

Terry Bradshaw: NFL superstar, girl dad and now…the next Steven Spielberg?

An exclusive sneak peek at The Bradshaw Bunch, airing tomorrow, Wednesday, Dec. 15, captures the behind-the-scenes details of Terry’s directorial debut for son-in-law Noah‘s new Hawaiian Chili Water. The steamy ad has plenty of spicy components, besides the chili pepper flakes, as Terry tries to direct daughters Erin, Lacey and Rachel to sell the seasoning product. 

Film at Erin and husband Scott‘s horse ranch, Terry jokes that he’s “never directed anything” in his life, but has learned from being an actor. 

“Now, I’ve been in a lot of commercials so I’ve been directed by hundreds of great directors so I’m looking at myself as the Steven Spielberg of the chili water commercial,” Terry says with a laugh. “Spielberg, Bradshaw. Sounds good to me.” 

Terry’s wife Tammy jokes, “I’ll go buy my Academy Award dress soon.”  

While filming, Terry instructs Erin to ask, “How hot is it?” about the chili water. 

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