Stock content provider and creative suite Shutterstock is the latest company in its field to offer customers a legal indemnity against suits related to AI-generated images created and licensed on its platform.
In its announcement, issued Thursday, Shutterstock said that the aim is to provide a level of assurance to users of its services who want to leverage the ability to use AI-generated imagery but are concerned about legal risks that could arise under US intellectual property laws.
“This is a critical advancement, not just for our platform but for the industry, as creatives and business professionals alike can use the AI content generated on our platform for any purpose, whether it’s commercial or personal, without worrying about copyright infringement or ethical issues,” said the company’s vice president of product, Jeff Cunning, in the company announcement.
