UPDATE: Aunt Jemima’s rebranding is complete.
On Tuesday, Feb. 9, PepsiCo, Inc., which owns The Quaker Oats Company, announced that the products’ new name is Pearl Milling Company, a call back to the originator of the pancake mix. The brand’s original logo has also been reimagined.
According to a press release, Quaker Oats partnered with consumers and experts to ensure Pearl Milling Company “was developed with inclusivity in mind.”
Additionally, the brand announced a “$1 million commitment to empower and uplift Black girls and women.”
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Aunt Jemima-branded pancakes and syrup will soon be no more.
Amid the Black Lives Matter movement and ongoing criticism of the Aunt Jemima company over its offensive roots, the brand of pancake mix, syrup and other items will be removing its image—currently of a Black woman smiling while donning pearl earrings and a lace collar—and getting a new name, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., announced on Wednesday.
