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March 11, 2026
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Amazon to cut jobs at Alexa unit to sharpen focus on generative AI

Amazon confirmed Monday that it is planning to lay off several hundred workers at its Alexa division as part of a shift in focus to generative AI.

The company’s emphasis on developing generative AI systems has resulted in the release of new offerings, like the tool rolled out in September to generate copy listings for users selling items on the company’s e-commerce platform. The application is fueled by a large language model (LLM) that Amazon has been developing internally,  originally to support the Alexa smart assistant.

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