This Cheeto is worth a whole lot of cheddar.
A Flamin’ Hot Cheeto shaped like Pokémon’s Charizard sold at auction March 2 for $87,840 after 60 bids.
The coveted item, dubbed “Cheetozard,” was sold through the collectible marketplace Goldin in a custom Pokémon card-shaped box featuring its witty name. The 3-inch spicy chip—which is shaped like the fire-breathing dragon from the beloved Japanese franchise—began bidding at $250 on Feb. 10 before reaching its peak bid at $72,000.
However, its lucky winner ultimately dished out an extra $15,840 due to the auction house’s 22 percent “buyer’s premium” fee. While Goldin did not reveal who took home the cheesy art, the website did share that it was “initially discovered and preserved sometime between 2018-2022 by 1st & Goal Collectibles.”
In fact, the Georgia-based collectors shared a clip of the Cheeto on Instagram in April 2024, writing, “We’ve had the Cheetozard for about 5 years now and we totally forgot we had it until cleaning out the safe! Loads of offers have come in.”
