Anthropic
All of the major AI model providers are seeking ways to make their products stickier within customer organizations, said Jack Gold, principal analyst at J. Gold Associates. Some have targeted coding agents, while others, particularly Microsoft and Google, have AI assistants and agents that are connected into existing office productivity tools.
Microsoft’s Copilot is embedded across its Office suite, for instance, although users can also create documents directly from the Microsoft 365 Copilot chat interface.
“Microsoft and Google are bringing AI deeper into established productivity environments, while Anthropic is bringing more of the productivity environment into AI,” said Maria Bell, senior research analyst at FDM CCS Insight. “Over time, the competition may increasingly be over which becomes the primary interface through which knowledge workers get work done.”
Early findings of FDM CCS Insight’s ‘2026 Employee Workplace Technology Survey’ show that show that around half of employees that use generative AI at work do so to create or edit reports and documents.
It’s unlikely that native document editing features in Claude will result in a large-scale move from Microsoft or Google’s productivity suites, analysts say.
