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May 6, 2024
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Chip and Joanna Gaines Reveal How They Made It Through When Their Business Was Struggling

The Gaines were obviously successful in persevering through the difficult times, since today, their Magnolia brand consists of Magnolia Realty, Magnolia Market, Silos Baking Co., a line at Target and more.

“I think we leaned on each other’s strengths in those moments of weakness where I would typically only see the glass half-empty, and Chip would see the glass half-full,” Joanna continued. “Just that kind of thinking really helped me go, ‘OK, I can do this.'”

With that in mind, she also wanted to make it clear that change didn’t come overnight. 

“For us, it was four or five more years of hardship,” she said. “Even though we were, like, ‘We’re in it,’ it didn’t mean that all of a sudden everything was going to be easy and we were going to make it.”

If she can impart any wisdom to her fellow entrepreneurs, Joanna wants them to know “it could be a decade before you actually see the other side of this.”

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