Aside from her flourishing coffee business, Emma has a lot to be grateful for, including becoming the face of PacSun’s Spring/Summer 2022 campaign. Emma, who stars in the ad as her own personal avatar, told E! News that the new campaign was inspired by “looking towards the future and a way to escape.”
“It was filmed in Bora Bora, such a beautiful and incredible place, so it really takes consumers on a journey,” Emma added. “There were also a number of digital components including a VR experience that I star in as my own personal avatar. VR and AR are the future of fashion, and it opens a new world of possibilities outside of the physical realm and pushes the limits.”
