On tour to promote his latest book, ‘Build,’ former Apple executive and iPod designer Tony Fadell talked tech with CNBC. The conversation includes a slew of tidbits for Apple history fans, but Fadell also shared great advice for anyone in enterprise tech.
What follows is a small smattering of what was said.
When creating products, think why
“You have to be able to tell the ‘why’ story,” Fadell said.
