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Is Apple really joining the WFH counter-revolution?

When it comes to the future of work, it appears Apple is becoming more reactionary, leaning heavily into presenteeism rather than achievement-based management across its staff teams.

Its latest “innovation” is to track employees and use badge records to ensure they’re in the office at least three times a week.

Get back to your desks!

The company has been reluctant to fully embrace the opportunities and efficiencies of hybrid working, but since the pandemic has allowed staff to work remotely two days per week, spending the other three in the office. The application of the policy has always been relatively autocratic, with workers required to be on site Mondays, Tuesdays, and Thursdays.

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