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June 9, 2023
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What we (think) we know about the Apple Reality headset

Apple is expected to provide a first glance at the mixed-reality headset, or perhaps just the operating system that runs it, at WWDC 2023. The first big new product from the company in a while means interest in the new systems is likely to be high. What do we think we know?

It’s an enterprise product (really)

Apple is a consumer company and inevitably plans to turn its new headset into a consumer product. Despite dispiriting sales estimates from people who’ve never seen the device, thousands of consumers will probably buy one, but that’s not really the audience — yet.

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