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April 18, 2024
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Technology

It’s the end of the road for the Apple Car

Fresh claims that Apple has shelved its project to build a semi-autonomous vehicle have emerged, and this time they ring true. But the company will be enjoying the benefits of its efforts for years to come.

What happened to the Apple car?

Bloomberg claims Apple has halted development on the Apple Car project (Project Titan) because the company no longer thinks the project is viable.

Chief Operating Officer Jeff Williams allegedly told the 2,000-strong team that no more work will be done on the vehicle. Some members of the team will be shifted to work in Apple’s Artificial Intelligence division, as it works towards its own response to the generative AI (genAI) wave.

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