The marketing hype surrounding AI broadly — and generative AI (genAI) more specifically — is becoming tiresome. You can’t open an article or watch a news video without running into at least a reference to it. We may be approaching the point at which we stop breathlessly extolling its virtues (and dreading some of its outcomes).
The hype is so extreme that a fall-out, which Gartner describes in its technology hype cycle reports as the “trough of disillusionment,” seems inevitable and might be coming this year. That’s a testament to both genAI’s burgeoning potential and a sign of the technology’s immaturity.
