Arriving on the scene in 2009 with the blockbuster hit Paranormal Activity, the Blumhouse Productions brand has emerged as one of the industry’s strongest thanks to a relatively simply business strategy. In short, they provide opportunities to (primarily) horror filmmakers to make their visions a reality – but within the constraints of a limited budget that is usually between $3-10 million. The model has produced some fantastic hits, including Jordan Peele’s Get Out, Mike Flanagan’s Oculus, Leigh Whannell’s Upgrade, and Christopher Landon’s Happy Death Day… though those titles also exist on a production record alongside a number of movies that suffer from ideas that don’t feel fully fleshed out, among other issues.
