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October 6, 2026
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Entertainment

Frankies Bikinis, WeWoreWhat and More Swim Brands Celebs Love

We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!.

If you’ve found yourself scrolling through Instagram wondering where your favorite celebs are getting all those cute swimsuits from, you’re not alone. So we’ve done some digging to uncover 10 celebrity loved (or owned) swim brands to shop, just in time for National Bikini Day on July 5.

Below, the brands plus the celebs who love them. Some of the suits you’ve seen on Kylie Jenner, Vanessa Hudgens and more are even still available to shop now. Check it out!

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