The Weeknd’s performance is the second to be curated by Jay-Z‘s Roc Nation.
Moreover, this marks the first time a Black artist has helmed the Halftime Show since Jay-Z scored a partnership with the NFL in 2019, in which he became the “live music entertainment strategist” for the league. Last year, the rapper enlisted Jennifer Lopez and Shakira for the Super Bowl Halftime Show performance.
Back in November, The Blueprint star raved over the singer, saying, “The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry.”
“This is an extraordinary moment in time,” Jay continued, “and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”
Additionally, the “Can’t Feel My Face” singer expressed his excitement over the coveted gig.
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position,” he shared in a statement at the time. “I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”
