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March 28, 2024
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Apple gives up on ‘Reality,’ but still wants to extend it

While we must wait and see what the tangible enterprise benefits of Apple’s next big product introduction will be, the company has given up on Reality when it comes to the name of the operating system that drives its mixed/augmented reality glasses, according to a new report. 

No longer RealityOS, now it’s xrOS

We had originally anticipated Apple would christen the OS for the system RealityOS — in part because earlier reports suggested this, plus it has acquired or partnered with numerous companies involved in building such experiences, including Camerai. But Bloomberg’s Mark Gurman now reports that Apple is dropping Reality from the OS name and will instead use the slightly more cumbersome “xrOS” acronym.

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