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Apple’s Vision Pro: Can it leap the headset-wearing hurdle?

Apple’s Vision Pro enters a troubled market.

I say troubled because people have so far largely rejected head-mounted devices. Though before the iPod arrived, the market didn’t care much for digital music players, and before the iPhone, people didn’t care much for screen-based phones. So this should be familiar territory for Apple.

The iPod and the iPhone were both Steve Jobs-launched products — and after Jobs, you must stretch to find similar success, let alone a break-out product like the iPod and iPhone. The iPad seemed to lose momentum after Jobs died in 2011, and the Apple Watch (which broke Jobs’ naming convention but was a very good device) didn’t quite match those earlier iconic devices. (The internal decision to marry the Apple Watch to only the iPhone severely limited its potential market.)

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