Salesforce and IBM are teaming up to provide generative AI for the enterprise, combining their respective efforts into what the companies hope will be a more attractive package for CRM customers.
The partnership, announced on Thursday, will focus on several areas in the CRM value chain, including the integration of Salesforce offerings for sale with IBM’s consulting business. IBM said it will use its Garage digital transformation methodology to help customers implement Salesforce AI technologies such as Sales Cloud and Marketing Cloud.
