The digital transformation of everything is best seen as a Darwinian mind-set in which change becomes certainty, even as the pace of transition accelerates. Think about the explosion of generative AI during the past year.
ChatGPT is just a year old, and already the technologies that drive it are utterly transforming businesses. Many firms have embraced these large language models (LLMs), and the past 12 months have seen the tech become a business reality rather than a sci-fi pipe dream.
Where’s Apple in this?
In terms of Apple, most businesses now see vastly accelerating use of iPhones, iPads, and Macs where once we saw only PCs. While many pretend the company will be too late when it does introduce its take on genAI, that’s not precisely the case. (Though it does seem pretty clear Siri really did not see this coming.)
