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September 10, 2026
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How Apple is trying to normalize always-on AI

Another problem I see concerns Europe’s Digital Markets Act. It is, after all, inevitable that competitors (maybe including Meta) will want their devices to have equal access to the information gathered by Audio Intelligence. Based on the decisions Apple has made so far, it seems equally likely it will want to refuse such access; this is why these new features will not initially be available in the EU. 

There is also no doubt hackers will attempt to break into the system, though doing so will not be at all easy on account of the intentional way the company has built in security. I suspect, but do not know, that attempts will focus on the points at which data is exchanged across devices, rather than when the information sits within secure enclaves on those devices. It also makes sense that everyone who uses iCloud services for their data should put 2FA in place and pick strong passwords. 

What about iCloud storage?

The other challenge will be encryption, specifically ongoing attempts to penetrate iCloud data encryption by some nations, led by the UK. Even so, if access could be achieved to iCloud-stored Audio Intelligence text, what is obtained would only be summary data, not a recording. The system is architected so recordings are never made.

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