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March 6, 2026
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Google execs knew ‘Incognito mode’ failed to protect privacy, suit claims

A federal judge in California is considering motions to dismiss a lawsuit against Google that alleges the company misled them into believing their privacy was being protected while using Incognito mode in the Chrome browser.

The lawsuit, filed in the Northern District Court of California by five users more than two years ago, is now awaiting a recent motion by those plaintiffs for two class-action certifications.

The first would cover all Chrome users with a Google account who accessed a non-Google website containing Google tracking or advertising code and who were in “Incognito mode”; the second covers all Safari, Edge, and Internet Explorer users with a Google account who accessed a non-Google website containing Google tracking or advertising code while in “private browsing mode.” 

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