For some, the trend of mukbang videos, where people share videos of themselves eating often large and extravagant meals, has been a deliberate path to internet stardom.
But for a growing number of women in India, they’ve become a route to financial independence, as well as a way to challenge the country’s social conventions around women’s behaviour.
BBC Monitoring’s Rupsha Mukherjee spoke to two emerging mukbang stars.
Video produced by Suniti Singh
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