E!: Is there is there an element that people may not know about what you do that is critical to where you’ve gotten today?
RB: I think that people don’t realize the work that goes into all of this. I’m not going to constantly tell my followers, “You don’t get what I’ve done to get here!” but yes, it was a huge thing, me randomly just deciding to teach myself how to edit, teach myself how to make these videos, literally going and buying these clothes—which I still do, even getting brand deals and stuff now, I use my own money for all these videos so that it’s as realistic as possible for my followers, so that they know I’m doing it on my own. I have a team [now], but at the same time I’ve created this myself and I’m putting myself out there 24/7, which is also a huge part of it. The time-consuming thing is that I am there for my followers. My DMs are open, I respond to people, I want to help people, I respond to comments. I’ve built this community with them.
E!: What is your proudest career moment so far?
RB: Once this became a platform and a full-time job, [next it was] “OK, now I have followers, but what can I actually do for this? What can I stand for?” It’s about changing the fashion industry, actually using my frustration with these brands and these designers for not being inclusive. And since people are listening to my voice, let’s make some changes. I’m going to be a brand consultant for Victoria’s Secret PINK for the next year, [working with them on] becoming more inclusive and increasing their sizing, testing the clothes before they go into production. Then February 17 will also be when they’re launching their swim [collection], which is going to be in XXL for the first time, which I’m a part of as well. Actually changing a huge company—that’s the most exciting thing that I would ever want to happen.
