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June 10, 2023
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Why Apple worries about photography on the iPhone

Apple’s decision to invest in iPhone photography was incredibly shrewd. Smartphone cameras will deliver better quality images than you get from DSLRs within three years.

“We expect that still images will exceed the image quality of single-lens reflex cameras within the next few years,” said Terushi Shimizu, President and CEO of Sony Semiconductor Solutions (SSS). This statement comes as pro photographers (and video makers) make increasing use of iPhones for professional work — but also as machine vision intelligence reaches a tipping point to enable enterprise and industrial applications.

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