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March 1, 2024
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Apple Reality tidbits continue to leak — is the product really ready?

Well, this is something you don’t see very often: secrets about a still-unannounced product — shared only with a small, hand-picked group of senior managers — that somehow leak.

Ruining the surprise

That’s what’s happened regarding Apple’s most secret non-secret product, its first-generation mixed-reality headset destined (we think) to appear at WWDC in June and ship in quantity later this year. Both Bloomberg and the New York Times recently shared stories from anonymous people within Apple who appear to know a lot about the product and who may have been among a top 100 executive team who attended secret demonstrations across the last few years. (The New York Times story cites eight sources for its story.)

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