Social media users are dragging Adidas after the company launched its Pride 2023 swimwear collection, advertising bathing suits on its web site under the womens section with the help of a male model. 
One of the bathing suits a colorful one-piece called the Pride Swimsuit that was being advertised for $70 was being shown off by an apparently male model who also was also displaying a noticeable bulge in the crotch area. 
An accompanying video on Adidas site shows the model in the one-piece, with the camera at one point zooming to reveal a patch of chest hair rising above the neckline of the model. 
Adidas didn’t state if the model identifies as a male or is transgender. 
The new line by South African designer Rich Mnisi, dubbed Let Love Be Your Legacy and released ahead of Pride Month in June, is a celebration of self-expression, imagination and the unwavering belief that love unites, according to Adidas site. Social media personality, Oli London tweeted the screenshots from Adidas site on Wednesday morning, May 17 with the caption: The new Adidas Womens Swimwear Range modeled bymen. 
Many Twitter users were quick to slam the brand for going woke.Former NCAA swim star and womens rights activist Riley Gaines said; Womens swimsuits arent accessorized with a bulge, she tweeted.Gaines continued: I dont understand why companies are voluntarily doing this to themselves. They could have at least said the suit is unisex, but they didnt because its about erasing women. Ever wondered why we hardly see this go the other way? 
In another reply, a user tweeted: I have breasts, hips and no need for an extra pouch of fabric around my labia. I guess that means this bathing suit isnt for me.. or most women. In which other instance do companies advertise to a demographic of ~1%? Women make up ~50% and were struggling lol! Make it make sense. The same user, added that she can accept Adidas not wanting real women as a customer, but instead urged the brand to sell it in an LGBT category rather than marketing it as a womens bathing suit.The swimsuit isnt the only clothing item in Adidas new Pride line labeled under Womens, but seemingly modeled by males.Only the womens plus-size clothing was shown on a model who appeared female.Maybe Adidas does not appreciate large trans models or skinny female models, one user pointed out on Twitter. The post Adidas receives backlash after releasing its ‘Pride 2023’ women’s swimsuits modeled by a man appeared first on Linda Ikeji Blog. Click Here to Visit Orignal Source of Article http://www.lindaikejisblog.com/2023/5/adidas-receives-backlash-after-releasing-its-pride-2023-womens-swimsuits-modeled-by-a-man.html
Adidas receives backlash after releasing its ‘Pride 2023’ women’s swimsuits modeled by a man
