Forrester Research, in a recent pull-no-punches blog post, called out cybersecurity vendors for not merely telling IT executives things that are not true, but for being so clueless about enterprise IT that they actually believe their own bogus hype.
This raises a thorny issue. Even when vendors don’t understand business tech needs, IT directors and C-suite leaders certainly should. So why does vendor spin work with an audience that knows better? The most likely answer: lying and exaggerating is so ludicrously common for so many vendors — especially the big tech companies — that it’s impossible to ding any one vendor for lying.