Apple will reveal its first quarter results for the 2023 fiscal year this week. We’ll be watching to see how Apple is faring amid the cross-currents plaguing the world economy.
Here’s what to keep in mind when the results are released Thursday afternoon.
Hardware sales are important, but not the whole story
We all expect some bad news around iPhone sales, but how bad? While supply chain problems had some effect on availability, there are differences in some economies that mean smartphone sales fell across the board. But numerous data points tell us Apple fared better than most.
