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December 17, 2025
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Technology

Building a digital clone or assistant with generative AI — good idea or bad?

Disclosure: IBM, Microsoft and Cisco are clients of the author.

Generative artificial intelligence (AI) is moving at light speed, and we’re already beginning to see people use it to clone themselves digitally. (A Wall Street Journal writer created a digital clone that her family has been interacting with instead of her.) To reiterate how fast AI tools are progressing, the idea of creating a digital twin that could fool others was mere speculation a year ago, a sci-fi fantasy that was years, perhaps decades, in the future.

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